PROBLEM

How can we create more awarenes towards Intersport’s running community in the Netherlands?

SOLUTION

Concepting, creating and producing a campaign called ‘singleswalk’ , inspired by the chinese holiday ‘Singlesday’: a festivity where the individual is been celebrated. On Singlesday runners came down to the Amsterdam Westerpark to walk/run different routes and party together with likeminded individuals. Promoted by over a dozen of Intersport’s ambassadors and sport-minded influencers.

Total reach of 800K+.